posted 22 March 2011 by shaun
In the summer of 2009, 3.ZERO developed the ReMODE Manifesto. It has been a maps and legends vehicle of sort. Many brands, creatives, and innovation agents start out with them. They can be truly powerful.
posted 18 February 2011 by shaun
There is a moment during every branding presentation I give when I offer something enormously valuable--for free. I tell clients to write down what is essentially the formula for successful branding employed by the best brands in the world. With their undivided attention and pens in hand, I summarize this formula for them in three words: Unify. Simplify. Amplify.
