posted 13 March 2010 by shaun
Beautiful images from the new ad campaign.
posted 26 August 2009 by shaun
Elinor Averyt is the founder of a proposed eco-labeling program, ‘Labeling Ecologically Approved Fabrics™ ’ (L.E.A.F.) which aims to eliminate confusion in the US market around environmental and social labeling for apparel and other textile products. The three month public review process for LEAF is launching this week, during which industry stakeholders and the general public are being invited to participate in a collaborative development process. Ms. Averyt made some time for an exclusive Q&A with Sustainable Life Media.
posted 29 July 2009 by shaun
posted 27 July 2009 by shaun
Your company has been progressing nicely up the sustainability curve from compliance to cost savings. The next logical step is reputation and revenue generation, and it's here that many sustainability pros hit a roadblock.
posted 22 July 2009 by shaun
Miller Zell, a retail and strategy design firm, finds that lower income shoppers are driving the sustainable product marketplace, not the higher income, lifestyle consumers many think of as supporting sustainability.
posted 03 April 2009 by shaun
posted 03 April 2009 by shaun
Nearly seven in ten Americans (67%) agree that "even in tough economic times, it is important to purchase products with social and environmental benefits" - and half say they are still willing to pay more for them, according to a new survey.
posted 03 April 2009 by shaun
Laurie Demeritt, president of the Hartman Group, says that in today's tough economy, consumers are looking for positive narratives behind the products they buy. (via MediaPost)
posted 03 April 2009 by shaun
At the beginning of 2009, Natural Marketing Institute (NMI) released its annual trends report for 2009. According to the authors the overarching theme for 2009 is what they call "Recalibration."
posted 19 March 2009 by shaun
green products continue to gain traction despite the current recession, according to the latest IRI Times & Trends Report tracking purchasing trends in the consumer packaged goods industry.
Pages
