Engage meaningfully: With technology acting in an increasingly important role in our lives, we now have tools that go well beyond the confines of advertising. That means two things. On the one hand, consumers can search deep into corporations and understand the full impact of their practices in their communities in a way that was otherwise hidden from view. On the other hand, corporations now have the power to engage communities in new ways and leverage the power of crowds in finding solutions and inviting participation in the issues that they collectively face. You may already be sick of hearing about Kickstarter and even Kiva, but individuals within communities can now choose to invest in small ways in projects that they believe have both cultural and social value, and those small investments can add up to something big that can’t be ignored.
