You say that the best way to use the tools in Tell to Win is to be in the same room with someone, breathing the same air. But so much of our storytelling now comes through digital tools--email, Facebook, Twitter, video conferencing. Are these technologies a hindrance to the ideas in the book?
No, I think any new technology that helps connect and create social cohesion is great. But at the end of the day, you and I are analog creatures. We have to take oohs and aahs and convert them to 0s and 1s and then convert them back to oohs and aahs. Narratives that work in social networks are the exchange of stories that are told well. They get paid forward and go viral. And if you only have 140 characters, you have to be elegant in creating that emotion. And when emotion is bonded with information, it becomes more resonant and memorable. That's the way our brains work.
