Identify the Possibilities
As an agency, they knew it was their social responsibility to communicate authentic messages about their products and services through conscious practices.
Value the Audience
Brainforest has a team that is diverse and progressive. Their professional and personal lives are reflected in the client work they do. Emphasis was placed on the team culture embracing the challenge of sustainability wholeheartedly.
Create Purpose-Driven Elements
We developed innovative and eye catching presentations to educate the team pertaining to the triple bottom line - people, planet, profit. We assisted in creating a new position, Sustainability Director, within Brainforest to maintain these initiatives after the final deliverables and continue the successful program.
Holistic Brand Experience
Brainforest made great progress, adding a new revenue generator to their business model. Their agency now has the knowledge to communicate the true meaning of sustainability and social responsibility, internally and externally. Finally, the team culture is even more mindful in their personal lives, which leads to a more balanced lifestyle and happier employees.
Deliverable
We developed innovative business strategies based on the triple bottom line - people, planet, profit - and worked closely with senior management to develop sustainability goals that were fluid with the Brainforest core objectives. Our methods identified the studio's environmental and social impacts via an assessment. We conducted a carbon footprint estimate and recommended strategies to go carbon neutral. A review of their vendor and supply chains helped to better conduct environmental assessments and recommend strategies. At the project closure, our findings were compiled into an Office Practice Assessment Report and presented with a question and answer session to the entire company.
Individual Sustainability Accord Digital Book
The Individual Sustainability Accord (ISA) was designed to address each employee's level of sustainability, providing value to both the employee and Brainforest as a company. The ISA addressed the following topics,
- Tools for employees to map their level of sustainability
- Coaching on ways to feel more healthy, vibrant, and at peace
- Innovative and simple suggestions on how to walk with a positive ecological footprint
- Analysis, creation, and implementation of business directed programs for employees
- Resource guide to services and products enhancing individual sustainability
Brainforest also created a video to showcase their sustainability efforts.
