Identify the Possibilities
Connect Chicago needed to maximize its digital presence with limited resources. The idea was to build an online store that was fluid with its physical boutique on the web design front and include all the standard functionality like inventory control, shipping methods, marketing solutions, and social networking tools. Connect Chicago needed an easy to use solution to allow for internal maintenance managed by a team without programming knowledge.
Value the Audience
Connect's clients desired a minimal environment with highly effective features as they navigate and shop. They didn't want a generic website to browse, instead they wanted a streamlined design that echoed their retail store in Chicago.
Holistic Brand Experience
Connect Chicago fuses their physical space with the digital shop, making it seamless, interactive, and holistic without disrupting the individual experience as they browse the domain. The brand portfolio continues to build momentum from the performance, forward thinking design, and sustainability of their products.