Identify the Possibilities
PDX Lounge needed to work with a creative team in Chicago to setup brand communications, entertainment, storytelling concepts, and all logistics within budget and timeline.
Value the Audience
The attendees were from the all over the world. Sustainability and social responsibility business and networking was the focus of the event, while showcasing some of the most innovative brands within the industry.
Create Purpose-Driven Elements
We were on the ground in Chicago managing the 1,000 attendees at the event. We developed the professional BMX, parkour, and pilates idea and dressed the athletes in Nau Outdoor Clothing and KEEN Footwear while in action - instead of the traditional catwalk fashion show. These athletes performed in the clothing showcasing the brand's attributes of sustainability, performance, and beauty.
Holistic Brand Experience
PDX Lounge, Nau, and KEEN Footwear were exposed to specific target audience with common values. The event was one of the largest at Green Build in 2007.
Watch the impressive results via this video.
