Identify the Possibilities
Rapt in Maille started their site redesign project working with graphic design firm Simpletype Studio on the graphics and site wireframe. We were brought in to implement the design and add functionality to achieve their desired outcome. We quickly realized Rapt in Maille needed a robust blog, customized events page, and a wholesale contact web form. They wanted to be able to control both the front- and back-ends without any programming skills.
Value the Audience
Rapt in Maille has followers that seek out the brand through various festivals and events on a national level. The custom events page reflects their need to communicate with their unique base. We made sure these communications could be found on the home page, blog, and individual events page. Rapt In Maille realized the importance of having control over their imagery and content without ever touching code. We made heavy usage of the Shopify theme settings to give Rapt in Maille the ability to easily manage imagery throughout the site to keep it current and relevant.
Holistic Brand Experience
The Rapt in Maille domain is not only a business-to-customer website. It's also being utilized for business-to-business wholesale accounts. This domain requires multi-faucet communications utilizing our custom functionalities. The result is a user-friendly website that generates revenue through multiple channels.