Identify the Possibilities
Topo Ranch wanted to drive more traffic and revenue to their existing online store while communicating their brand story. Research of their current domain proved that Topo Ranch was ideal for an influencer marketing solution, named Topo Ranch Pioneers.
Value the Audience
Topo Ranch and its Pioneers are leaders in the art, fine food, music, and green communities. These individuals are at the forefront of American culture and deserved a robust technology for authentic storytelling and entertainment, creating value for the Topo Ranch customers and integrated revenue streams for the business.
Create Purpose-Driven Elements
We developed a central location for Pioneers to interact with the Topo Ranch community. Features include social media activity streams, robust media profile pages, product promotion integrated with ecommerce and a savings program for the Pioneers.
Holistic Brand Experience
The solution builds brand awareness and entertainment, with a strong focus on ecommerce. The Topo Ranch Pioneer Program was created to recognize influencers and provide a place where they can share their experiences with the community, demonstrating Topo Ranch as a leader in new web technologies and community building.